Marketing feels harder because the constraint moved. It used to be “can we produce enough?” Now it’s “can we earn a few minutes of real attention from the right people?” When information explodes and time doesn’t, attention becomes the bottleneck. That’s not philosophy. It’s a budget problem. Supply goes up, time stays fixed, and the… Continue reading Marketing Attention Is the Scarce Resource (And That Changes Everything)
Category: Decision-Making
AI Search Visibility: Why Local Businesses Are Disappearing
If you’ve driven Highway 12 toward Lolo Pass in January, you know the moment. The sky and the road turn the same color. Trees blur. Mileposts vanish. When that happens, you stop looking for options. You look for one thing: a signal you trust. Search is moving in that direction. Over the last two decades,… Continue reading AI Search Visibility: Why Local Businesses Are Disappearing
The Digital Inversion: Why Your Business is Vanishing from AI Search
What is AI Search Visibility? AI Search Visibility is the measure of how effectively Generative Engines (like ChatGPT, Google SGE, and Perplexity) can parse, understand, and recommend your business data to a user. Unlike traditional SEO which ranks links, AI Visibility ranks answers based on the structured confidence of your digital footprint. The Missoula Fog Effect If you’ve… Continue reading The Digital Inversion: Why Your Business is Vanishing from AI Search