Marketing feels harder because the constraint moved. It used to be “can we produce enough?” Now it’s “can we earn a few minutes of real attention from the right people?” When information explodes and time doesn’t, attention becomes the bottleneck. That’s not philosophy. It’s a budget problem. Supply goes up, time stays fixed, and the… Continue reading Marketing Attention Is the Scarce Resource (And That Changes Everything)
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Marketing Tactics Business Owners Can Safely Ignore in 2026
Marketing attention is the scarce resource in 2026 Most small businesses aren’t under-marketing. They’re over-touching everything: a little SEO, a little social, a little email, a little “AI,” a little print, a little whatever their competitor posted this week. It looks like activity. It’s mostly noise. Here’s a useful filter for 2026: if a tactic… Continue reading Marketing Tactics Business Owners Can Safely Ignore in 2026
How Apple Business Connect Turns Local Searches Into Customers—If You Move Fast Enough
On a sleepy stretch of Main Street in a mid-sized town—the kind with one genuinely good coffee shop and a hardware store that still cuts keys—there’s a little bakery called Juniper & Rye. It’s not much to look at from the outside. The sign’s faded. The front window is usually fogged over. If you walked… Continue reading How Apple Business Connect Turns Local Searches Into Customers—If You Move Fast Enough
What AI Can’t Replace: The Surprising Value of Experience
The fear was real. The conclusion was wrong. Seeing AI produce work that looks like yours—fast and effortless—is genuinely unsettling. Anyone who says it didn’t rattle them either wasn’t paying attention or hasn’t been honest with themselves. That reaction isn’t weakness. It’s human. But the leap most people make—“I’m replaceable”—is the wrong takeaway. That’s not… Continue reading What AI Can’t Replace: The Surprising Value of Experience